The growing market for processed food and increasing consumers’ demand for quality food product along with unique taste experience is fuelling the growth for flavors, flavor enhancers, food oils, and oleoresins in the food and beverage industry. Oleoresins are defined as the exact essence of the herbs, spices, and other botanicals they are extracted from, oleoresins can substitute whole/ground botanical without blighting any of their aroma and flavor characteristics. One such oleoresin used widely in the food and beverage industry to add exceptional flavor and aroma to the food product is the oregano oleoresin.
Oregano oleoresin is obtained from Origanum vulgare or oregano, a flowering plant of the mint family, by the solvent extraction of the dried leaves of the plant. Oregano oleoresin is a greenish-brown liquid with the typical floral odor of oregano, which guarantees superior quality of aroma and flavor for the food products.
Consistent color, superior flavor, and improved storage stability are anticipated to drive the growth for oregano oleoresin in the food and beverage industry over the forecast year. The rapidly growing urbanization and increasing demand for convenience and processed foods are the primary drivers for the growing demand for oregano oleoresin. Oregano oleoresin finds application in baked goods, cereals, snacks, beverages, salads & dressings, seasoning & sauces, and others to intensify the flavors of these products with a strong, unique flavor of oregano.
The rapidly growing application of oregano oleoresin is anticipated to drive the growth of the market. Besides, irrespective of the changing flavoring landscape, natural flavors like oregano oleoresin remains central to flavor and taste enhancement. Natural ingredients such as oregano oleoresin are used in most savory food for giving depth to the flavor and their unique properties to dishes. Several HoReCa (Hotels, Restaurants, and Cafes) use oregano oleoresin for the preparation of special cuisines including Italian cuisines, Mexican cuisines, and others which is further driving the growth for oregano oleoresins market.