You might wonder, how does Adding Instagram feed to your Shopify website benefit you?
You are on the right page then!
Shopify website is the digital marketplace for many online retailers and brands for expanding their business globally. It provides the brands with the platform that delivers various objectives like increasing brand awareness, building brand-user relations, engaging users, enhancing sales and revenue, etc.
By adding Instagram feed on Shopify website, you can intensify and achieve the brand’s objectives. Here in this blog, we have discussed some of the advantages of adding Instagram feed on Shopify.
Advantages Of Adding Instagram Feed on Shopify Website
Instagram is the social media networking platform with a high visual appeal and engaging interface. With over a billion active users, it is the most significant point of inspiration for the customers and plays a vital role in shaping their purchase decision.
Apart from this, adding Instagram to the website is an advantageous strategy for the brands. Some of the benefits are-
1. Increases user engagement with vibrant content
It is no surprise to know that Instagram is full of exciting and captivating content, and we, as the users, are majorly attracted towards such content. This content increases the website’s vibrancy, making the website look even more appealing and inviting than before.
This increases user engagement on the website by attracting modern-day shoppers. Website visitors are charmed by this enticing content in a way that they explore the website and social profile of the brand, which further influence them to engage with the brand and its products.
2. Builds social proof with user-generated content
Instagram is the feed of User-generated content i.e. content created by the existing genuine users of the brand. UGC is the most authentic form of content that adds reliability to the brand and its products.
When this UGC feed of Instagram is added to the Shopify website, it acts as a powerful word-of-mouth for the brand and advocates for its credibility. It displays the social proof of the brand and provides informational social influence.
3. Gives your website an eye-catching visual appeal
Images and videos are of great visual appeal to the visitors, and there is no doubt that Instagram is the destination for such impressive visuals. Adding Instagram feed on shopify website is of great importance to the brands, as it portrays their captivating image to the customers and website visitors.
4. Social selling by converting UGC into shoppable posts.
Facts say that people believe in recommendations of the real users as compared to branded promotions before making a purchase. UGC is the internet’s word-of-mouth that promotes the brand in the most authentic way.
Brands can add tags to these UGC posts to make them shoppable. Many visual commerce tools can help brands to enhance social shopping. This shoppable feed can be added to the website to streamline the purchase journey of potential customers.
5. Expands audience sphere with increased brand awareness
With more than 500m daily active users, Instagram is the shopping destination for modern-day shoppers. This huge number of Instagram users is still rising, making it worth for brand’s promotions. By promoting on Instagram, brands can reach this large scale audience smoothly.
By adding this feed to websites, visitors may traverse through your Instagram feed without even leaving the page. This way, brands can increase their awareness in the customer’s sphere and can expand their marketing ecosystem.
6. Boost user interactions with easy product discoverability
When UGC is displayed on a website through Instagram feed, it lets the user click and explore the website too. With the quality and exquisite feed, it becomes easy for the user to discover products on Instagram, which make the products easily visible and accessible.
Adding Instagram feed on Shopify website increases the interaction of the user with the brand as it becomes uncomplicated for the customers to search for a particular product on the website.
7. Increases dwell time with attractive visual hub creation
Instagram is the most appealing social media platform, and when added to a website, it increases the vibrancy of the website and makes it look creative and engaging.
With the help of social media aggregator tools, brands can enhance the Instagram feed by customizing and moderating it. This personalized feed enriches the website with attractive visual appeal.
This makes the visitor of the website stay on the page for a longer time, which in turn increases the dwell time.
8. Escalates conversion rates and sales
With increased awareness and audience reach, more users get connected with the brands and its products. This increases the user engagement and their interactions with the website.
By adding Instagram feed on Shopify website, brands can deliver a better shopping experience to the customers, which results in enhanced customer support and interactions. This helps the brands to drive more conversions and boost sales and revenue.
Conclusion
The website is the digital store for the brands and is the most important element for online marketing strategy. Brands are always struggling to make it more engaging and attractive, and adding your Instagram feed to it is the perfect solution to enhance the customer experience and engagement.
You can embed Instagram feeds on shopify to make your content more engaging and trustworthy for your customers. In this way, you can generate more traffic to your site that turns in more sales and revenue.
