What Is Berlo’s Communication Model? What Are Its Advantages?

Berlo's Communication Model
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The essay analyses Berlo’s communication model and connects it to Maslow, Herzberg, and McGregor’s behavioral theories. The six steps in Berlo’s model of communication are the source of the communication, the message, the message’s encoding, its delivery mechanism, it’s decoding, and the message recipient.

What is Berlo’s Model Of Communication?

Berlo’s model of communication considers the emotional component of the message, whereas Aristotle’s model of communication places the speaker at the center and implies that the speaker is the one who drives the entire communication. The SMCR model serves as the foundation for Berlo’s communication paradigm.

Elements Of Berlo’s Model Of Communication

Elements Of Berlo's Model Of Communication

The Four Elements of Berlo’s model of communication are:

1. Source

The person who the notion originated from is known as the source, also known as the sender. He is the one who, after carefully crafting his message, communicates it to the recipient.

But how does the sender or source get his information to the receiver? Communication skills, attitudes, knowledge, the social system, and culture are used to accomplish this.

Communication Skills

To effectively communicate and make an impact on the listeners, one must have strong communication skills. The speaker must be aware of when to pause, when to repeat sentences, how to pronounce certain words, and other such things. The speaker must refrain from droning on. Additionally, he ought to make it a point to confirm with the intended recipients and to pay attention to their questions. When speaking, a person must be aware of his accent. A talk with a terrible accent is dull.

Attitude

The saying that the entire world is at one’s feet if one has the appropriate mindset is true. If he has the correct mentality, the individual can truly go on without pausing. A guy may be an excellent speaker, but if he lacks the correct mindset, he will never succeed. 

For the message to have a lasting effect on the recipients, the sender must possess the proper mindset. A person has to have an MBA from a reputable institution, but without the correct mentality, he would blend in with the crowd.

Knowledge

The speaker’s educational background or the number of degrees in his resume has no bearing on his level of competence in this situation. In actuality, knowledge is the clarity of the information that the speaker wishes to communicate to the other person. One must have a comprehensive, in-depth understanding of the issue and be meticulous in his discourse. Keep in mind that questions might arise at any time, so be prepared with your responses. 

Here, you must be fully knowledgeable about the subject you are speaking about. Before giving any speech, study as much as you can on the subject and thoroughly research it, paying attention to every last detail.

Social System

Imagine a politician proposing in a speech to build a temple in a region where Muslims are the majority. What would the listeners’ response be? Obviously, they wouldn’t be interested. Was there an issue with the leader’s communication abilities or did he not have the correct attitude? 

The speaker’s disregard for the social structure of the setting in which he was talking was the only source of the listeners’ irritation. He was unaware of the second party’s sentiments, cultural values, and religious convictions. His remarks would have been powerful if the society had a Hindu majority.

Culture

Culture is the term used to describe the listeners’ or the community’s cultural background, depending on where the speaker is speaking or communicating.

2. Message

The message is what the sender wants to say to the receiver. It comprises of:

Content

To let someone else know what they are thinking, one cannot expose their grey matter. It takes preparation to create content and to put a notion into words. The subject or outline of the discourse is its content. Simply said, it is the foundation of all communication.

Element

Speech by itself, it has been shown, cannot improve communication. After some time, the audience will no longer be interested if you keep talking nonstop. To grab the listeners’ attention and make an impression, the speech must be accompanied by many hand gestures, postures, facial emotions, and body movements. The aspects of communication include hand gestures, postures, facial expressions, body movements, and gestures.

Treatment

The way a message is treated and delivered to the audience is called treatment. One must comprehend the significance of the message and be capable of handling it. A boss cannot convey his message in a casual way and must be authoritative if he wishes to terminate any of his staff. The handling of the communication is what we refer to as this. In order for a message to be delivered in the most correct way possible, one must be aware of how to express their message.

Structure

One cannot fully convey a message in one sitting. In order to deliver the message in the most effective way, it must be correctly formatted.

Code

If you enter the erroneous code, the locks won’t ever unlock. If you enter the wrong password, you won’t be able to access your email. The communication’s coding must be accurate in a similar manner. Your body language, facial expressions, bodily movements, and gestures are essentially the communication’s codes, and they must be precise to prevent the message from being twisted and the recipient from ever being able to decipher the proper information.

3. Channel

A channel is a medium by which information is sent from the sender to the receiver.

Channels involve the five senses of humans. They are:

How is it possible to understand what the other person is saying? — Via hearing.

How can one tell whether or not the pasta he has ordered is cooked with white sauce? – Via Tasting.

How does one know whether there is a detour or a no-parking area ahead? — By Observing.

How will someone be able to tell if the food is fresh or old? How can we determine a perfume’s scent? — By Smelling.

How can you tell if the milk is warm or not? – By Touching.

All five senses are the means by which people communicate with one another.

4. Receiver

When the message is received, the receiver makes an effort to ascertain what the listener is trying to say and then reacts appropriately. Decoding is another name for this.

For a fluid exchange of information and a better comprehension of the message, the listener should be on the same platform as the speaker. He should be able to grasp what the speaker is saying if he has strong communication abilities. They have to be in the correct frame of mind to receive the message constructively. In addition, they must be knowledgeable about the issue and should have an equal level of expertise to the listener. Additionally, he needs to share the same social and cultural background as the speaker.

Conclusion

Berlo’s Model of communication is perfectly shown by watching the news on television. The news is reported by the newscaster, who also delivers the message to the audience. The audience is the medium, the news is the message, and television serves as the channel.

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debamalya

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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