Skip to content
Saturday, April 17
  • Cookie Privacy Policy
  • DMCA
  • Privacy Policy
  • Terms of Use
  • Contact US
NewsStoner

NewsStoner

NewsStoner
  • Home
  • Business
    • Finance
  • Entertainment
  • General
  • Health
  • Home Improvement
  • Tech
  • Travel
NewsStoner

NewsStoner

  • Home
  • Business
    • Finance
  • Entertainment
  • General
  • Health
  • Home Improvement
  • Tech
  • Travel
Home>>Business>>FADA, ASDC join hands with Google India to bridge digital skills gap in auto dealerships
Google India Head of Automotive Nikhil Bansal said that over the years, the window to influence purchase decisions through offline efforts has become smaller.
Business

FADA, ASDC join hands with Google India to bridge digital skills gap in auto dealerships

Mack Johnson
December 16, 2020 292 Views

[ad_1]

The Federation of Automobile Dealers Associations (FADA) on Wednesday said it along with Automotive Skills Development Council (ASDC) has tied up with Google India to bridge the digital skills gap in the country’s auto dealerships and build their capacity in this critical growth driver.

ASDC and FADA in partnership Google India aims to prepare over 20,000 auto dealerships to engage with customers in the ongoing and post pandemic era.

Industry experts believe that some customers may not wish to visit a dealership as many times as before prior to making a purchase decision, and hence, there is an urgent need for automotive retail to become virtual, lean, and flexible.

“With the advent of technology and new channels of communication, the classical approach to marketing products and services at the local level has undergone a paradigm change. Gone are the age-old practices of relying on inserts, banners, and small print ads to gain exposure. Today, geo-location targeting, hyperlocal marketing and other sharply defined digital marketing techniques have revolutionized the advertising industry,” FADA President Vinkesh Gulati said in a statement.

Similarly, ASDC Chairman Nikunj Sanghi said existing skills will require a lot of redefinition and skilling will play a major role when the sector re-enters the new world.

“We need to train the workforce on how to use digital tools and train the entire ecosystem to monitor their efficiency. Hence to maintain market continuity, both ASDC and FADA, with the help of Google, are helping the dealerships become as active as original equipment manufacturers (OEMs) on digital platforms,” he added.

Google India Head of Automotive Nikhil Bansal said that over the years, the window to influence purchase decisions through offline efforts has become smaller.

“The average number of visits to dealerships in India fell by 50 per cent over the last three years from 2016 to 2019,” he said.

Now with Covid-19 making consumers further reluctant to visit car dealerships, and as a result, walk-ins are even fewer, Bansal said.

“To aid business recovery, auto players are encouraged to take their dealerships to customers, online. We have been working with leading auto OEMs to help them digitise their dealership networks, and with this initiative, we are now bringing our learning and support to handhold the larger auto dealer ecosystem to go digital in collaboration with ASDC and FADA,” he added.

[ad_2]

Original News

Related tags : ASDCauto dealershipsAutomotive Skills Development Councildigital skills gapFADAFederation of Automobile Dealers AssociationsGoogle IndiaNikunj Sanghioriginal equipment manufacturersVinkesh Gulati
Share:

Previous Post

Five Kia cars India deserves in the times to come

File Image: Kia Soul EV

Next Post

Save A Life. Donate A Blanket

Related Articles

Halloween Costumes BusinessLifestyle

5 Best Halloween Costumes Ideas 2020

Business

QuickBooks Banking Error 155: How to fix and Resolve it

Digital marketing for small business Business

Your Small Business Cannot Solely Rely on Digital Marketing

Business

How to choose glove boxes for your purpose and be economical while purchasing one?

23.29 Lakh Coronavirus Cases In India So Far, Over 70% Recovery Rate: 10 Points Business

23.29 Lakh Coronavirus Cases In India So Far, Over 70% Recovery Rate: 10 Points

Latest Posts

The pandemic's impact on email: Increased volume, adjusted strategy

zoya thomas
March 19, 2021

[ad_1] More than half of corporate senders had to change tactics to align with customers ...

U.S. News & World Report Homepage

How to Balance a Checkbook | Banking Advice

Alber Blogger
March 19, 2021
yacht-rental-Newport-Beach

Tips for Choosing the Best Yacht

Alber Blogger
February 25, 2021
Move to Denmark

Do You Want to Move to Denmark With Your Children?

admin
February 19, 2021

About NewsStoner

NewsStoner is online news magazine, provide latest updates of marketing, finance, technology, games, entertainment, travel, trendy stories and more. You will get all updated news here.

Email: info@newsorator.com

Latest Posts

The pandemic's impact on email: Increased volume, adjusted strategy

zoya thomas
March 19, 2021
U.S. News & World Report Homepage

How to Balance a Checkbook | Banking Advice

Alber Blogger
March 19, 2021

Useful Links

  • Contact US
  • DMCA
  • Cookie Privacy Policy
  • Terms of Use
  • Affiliate Disclosure
  • Privacy Policy
All Rights Reserved © NewsStoner | WordPress Theme Ultra News